Statistics suggest that the prevalence of maladies, medical conditions and probability for medical conditions exist more intensely in rural areas, yet no noteworthy studies have been directed primarily to the sector. A group of residents and healthcare professionals in a rural Ontario community in Huron County propose to create a centre to research healthcare issues in rural populations, the first community-driven rural research centre in Canada. Most of healthcare-related research conducted in Canada and elsewhere is based on results of surveys taken of test populations close to large urban medical centres of learning or practice, with projections of results for rural sector populations.