1.Target your audience.
Consider a variety of sources for possible respondents. In addition to email mailing lists, for example, consider posting your survey to newsgroups and web communities.
2. Personalize your email invitations
Emails with a personal salutation result in increased response rates of at least five percent, and sometimes much higher. Send your email to "Dear Mr. Wright" rather than "Dear Valued Alumni."
3. Keep your email invitation short
Please keep your email invitation short and simple, with just one link - the one to the survey. Please be sure to explain the following: -